The lights and images become part of the body of the surface they inhabit. Does the light mold itself to the architectural forms or do the structures themselves arch into the light? An organic relationship, the urban environment is subtly activated to engage both employees and passersby.
SACO and Moment Factory worked to create an LED media façade to serve as a continuous visual animation for their iconic location. Integrated into the architecture, the media façade creates an impression of the building as a living organism. The technology is hidden—it is the experience that engages the public.