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Calgary City Centre Media Facade

By 30/05/2016March 3rd, 2020No Comments

Client: Cadillac Fairview Corporation

Architect: Zeidler BKDI

Lighting Designer: Focus Lighting

Construction Company: PCL Construction Management Inc.

Located in the Eau Claire district in Calgary, Canada, Cadillac Fairview’s newest leading-edge office tower has been unveiled. The Calgary City Centre tower benefits from a highly sustainable design realized by renowned architects Zeidler BKDI. To provide an equally impressive nighttime identity, Focus Lighting conceived a unique digital media facade (DMF) that spans 2 floors from within the building and reaches another floor outside past the roofline. Invisible during the day, the DMF becomes the voice of the tower at night, communicating beautiful content to the entire downtown core. To bring this technological vision to life, Cadillac Fairview and PCL approached SACO, who designed custom carriers that would house its award-winning V-Stick Media technology.

SACO delivered 2 kilometres of V-Stick, arranged to flow along with the geometry of the building. Located behind tinted glass, the fixtures remain concealed during the day and emerge in brilliant colours when night falls.

The V-Stick product was carefully selected, not only for its superior brightness and quality but also for its durability and ability to withstand the extreme weather conditions associated with Alberta.

The Calgary City Centre Tower is a visual focal point in Calgary’s downtown landscape enhanced by its newly installed media facade making it a very distinctive piece of architecture.

SACO Media Collective also collaborated with Focus Lighting to provide fresh and engaging digital video content inspired by nature for the facade that regularly adapts to match the changing seasons.

“Working with the PCL and the CCC team was a truly collaborative effort that resulted in perfect execution, we are very proud of the outcome,” says Jonathan Labbee, Executive Vice-President and CMO of SACO.