Client/Owner: Liberty Center, Liberty Township, Ohio
Concept, Artistic Direction & Feature Design: Sardi Design, Miami, Florida
Multimedia Content Production: Float4, Montreal, Canada
Control Design & Engineering: Smart Monkeys Inc., Miami, Florida
Media Feature Production & Installation: SACO Technologies Inc., Montreal, Canada
Sponsorship & Narrative Concept: MRA International, Miami, Florida
SACO unveiled its video lighting installation at the newly created premier shopping, dining, and entertainment destination, Liberty Center, in the heart of Cincinnati, Ohio, USA. Within Liberty Center’s central Foundry building, The Forge, a large-scale LED display integrated above an active hearth, enlivens the living room space, a warm and welcoming gathering point for Liberty Center guests and residents. Not just an ordinary brick wall, SACO fabricated and installed a high-resolution SACO SmartVision 4mm LED screen that enhances the shopper experience within the property.
Seamlessly integrated into a 4-sided structure with the other 3 faces clad in brick; the screen set on the Forge sits immediately above an operating gas-fired hearth, which forms the base of an integrated structure that extends 120 feet from the interior of the Foundry’s living room, through the roof, to become the exterior beacon for Liberty Center. The total screen size placed on the structure is 12’ 1 3/8” W by 20’ 10” H, and the screen is made up of 627 individual modules, each measuring 48 x 48 pixels. In all, the screen contains more than 1.4 million RGB LED pixels. The LED brightness is controlled to change during the day, adjusting to different lighting conditions. The high-resolution LED display has a refresh rate of 4000 Hz – 40 times faster than a standard TV.
The feature uses a video optical illusion effect where the entire structure appears to be real brick, then magically transforms to reveal a range of creative expressions. It took 17 versions before the content production team was able to seamlessly match the video brick to the physical brick. A curated media program offers creative expressions of the space’s identity.