Submerged in the dazzling psychedelic spirit of the ‘60s, time and space fold in upon themselves. Constantly in motion, colour saturated walls dance like liquid with light and images. Inside the pop Revolution where yellow submarines fly, Love is all there is.

Cirque du Soleil invited SACO to collaborate in creating and realizing this visionary bar experience. Challenged with evoking The Beatles’ spirit in an original way within the context of Cirque du Soleil’s vision, SACO used digital technology integrated with sophisticated physical design to create an immersive experience.

SACO & Moment Factory integrated light and video with raised 3D design elements and optical effects to create hallucinatory sensory experiences where multimedia elements melt into sculptural design. Details like circular LED screens designed to resemble submarine portals fuse the physical and virtual making the illusion seamless.