SACO held a unique video-driven LED Lighting and Media experience at New York’s pop-up venue 404. Hundreds of lighting designers, partners, and agents took part in the SACO Lounge digital lighting experience over three days, which ran alongside LightFair International 2015.

Not only was it the introduction to SACO’s innovative LED Shockwave Video Lighting range but also the re-introduction of SACO by LSII. As the inventor of the LED video screen in the mid 90’s, SACO has a strong reputation as an innovator.

To create a memorable VIP experience for our guests, we selected a venue that would be perfect to showcase the SACO products, located only a short five-minute walk from the convention center. The SACO Lounge concept is all about demonstrating the capabilities of modern day lighting and media technologies in a free-flowing environment.

The show included custom lighting art pieces, multiple LED screens, Shockwave Video Lighting products, D3 Technologies demos and live workshops all designed purposely to immerse designers, architects and agents into the future of architectural lighting. The end of the three-day event saw an impressive VIP party for all guests, entertained by West Coast DJ Ricardo Torres and the mad VJ skills of Zak from D3.

After enjoying a productive 3 days, it was a great achievement for SACO’s first major show of it’s kind.

“SACO and LSII have always operated from word of mouth, innovating in the background for others. However, with the introduction of our Shockwave architectural video lighting product line and Digital Media Facade solutions, we felt that it was the right time to showcase what we are capable of and with the great support of our impressive agent network,” says Jonathan Labbee, Executive Vice President & CMO of SACO.

We thank everyone involved who helped make the show a success, the D3 team and especially all of our guests who attended the event.
We hope you enjoyed it as much as we did.

Continue to expect great things from us!