At the very heart of Beirut, Solidere is renovating the whole downtown area. Amongst this mega project’s building is planned an entertainment center in the Souk, called “Souk Entertainment Center” (SEC). Available for passer-by, shoppers and the lighting designer, CAI Light, developed a concept of media facade skin to enhance the four parts of the facade of the SEC. Becoming independent “screens”, each part of the facade will be displaying truly amazing color changing and graphic effects.
SACO designed a custom-made product to fit the pyramidal shapes that will cover the four parts of the facade on the two sides of the building. Visible both from within the Souk to the shoppers and passer by, and from the road when driving on the Corniche Road, this Media Facade will have a smooth beautiful effect that will fit the innovative architectural concept of the SEC.